Salesforce Just Gave Starter and Pro Suite AI for Free.
Small and mid-sized businesses now get AI inside the CRM at no additional cost, which is the first time the smaller player has had this on equal footing. Three things have to be in place before you switch it on, or it produces noise in your CRM rather than leverage.
Transcript
This is a pretty big deal. Salesforce just announced that they're going to be adding AI to all their Starter and Pro Suite customers free of charge, and it's a huge opportunity for these customers.
So for the first time, if you're a small, medium-sized growing business, you're going to have AI available to you at no additional cost, directly in your CRM. And you should, and can, take advantage of this — if you have clean data, you have documented processes, and you have someone on your team who can evaluate the output of the agent, of the AI, before it goes back into your CRM.
This is a game changer. And it enables these types of businesses to operate multiple times faster than larger players.
So if you're on Starter or Pro Suite, before you turn it on, make sure you have the following three things: clean data, documented processes, and someone on your team to evaluate the output. Otherwise it becomes additional noise in your CRM instead of being a catalyst.
This is a pretty big deal. Salesforce is putting AI in the hands of growing businesses. And it's a great opportunity — so long as you have the foundation set up properly.
