You Don't Need a New Tool. You Need Someone to Look at the Data.
A client was burning budget on spam leads and already had everything needed to stop it. Source URLs, name and email pattern matching, a thin layer of predictive scoring on top — nothing bought, nothing built, just someone actually looking at what was already in the system.
Transcript
A client was burning budget on spam leads, and the fix was really easy. They had the data — they just weren't using it.
First we looked at source URLs: where these leads were coming from. Then we ran name and email pattern matching. We layered on a little bit of predictive intelligence, so we could see where there were mismatches and identify anomalies.
Nothing fancy. Just using what was already in the system, with a little bit of AI glitter.
You don't always need a new tool. You just need someone to look at the data you already have. That's where the leakage is.
